1. The Appointment Upgrade
How to increase the value of every appointment so clients naturally say yes to more… without feeling pushed.
• Why aesthetic clients say no to extra treatments (it’s not always price)
• How to position treatments as part of a result, not a menu choice
• How to pair aesthetic treatments so they feel more complete
• When to introduce upgrades during the client journey
• How to guide aesthetic clients towards a treatment plan instead of a one-off appointment
2. The Signature Pricing Method
How to structure your treatments so clients stop choosing the cheapest option and start investing properly.
• Why your current pricing may be capping client spend
• How to structure treatment options so clients don’t default to the cheapest
• The psychology behind “Good / Better / Best” in aesthetics
• How to position packages vs single treatments
• How to increase perceived value without lowering your prices
3. The Money Method
How to turn more enquiries into actual bookings with better conversations, better follow ups and zero awkwardness.
• Why enquiries don’t turn into bookings (and where clinics lose money)
• How to guide conversations instead of just answering questions
• The structure of a strong DM, email or consultation
• How to handle hesitation without sounding pushy
• simple follow-ups that feel natural & not icky but still lead to a decision